Marketing translation and transcreation

Translation or transcreation?

Marketing translation carries your message into another language while respecting the source and brand voice. Transcreation allows more room to adapt the creative idea, wording or cultural references for a new audience. The right choice depends on the purpose of the content and how much freedom the brief allows.

For either route, tell us what the audience should understand or do, which claims must remain unchanged and which brand terms cannot be translated. Examples of previous campaigns and approved copy give the linguist useful context.

Content we can help with

We work with websites and landing pages, product and packaging copy, brochures, advertisements, email campaigns, social content and public-sector communications. Each channel has its own constraints. Supply current character limits, layouts and approval requirements with the brief.

If you need local keyword research, alternate headlines, a back-translation or layout work, specify it when requesting a quote. We will confirm the deliverables and review rounds rather than assume they are included.

Protect the brand across languages

Approved product names, terminology and style guidance provide a starting point for consistent work. We can use your existing glossaries and reference translations and agree how new creative choices are reviewed with your team.

The client remains responsible for approving product claims and confirming the applicable advertising rules in each market. Tell us who will review the target-language copy and when feedback is due so the schedule allows for it.

A campaign headline, paid advertisement and product description may have different character limits and different creative objectives. A clear brief identifies the purpose of each piece and how much adaptation is permitted.