Hotel Website Translation in Ireland for Direct Bookings

The problem: your multilingual guests are reading machine translation

Booking.com ships built-in translation in the Extranet and Pulse app. Free auto-translate sets the baseline your property must beat. Platform auto-translation is variable, and it garbles exactly the content that matters: directions, house rules, policies and allergen wording.

Literal translation reads as machine-made and kills conversion. German guests want detail and precision. Japanese guests expect formality. French and German text expands in translation.

The same dish, room type or policy lives on your website, the OTA extranet, the menu platform and in print. Each version drifts independently, and guests notice the differences in review scores.

What we translate for hotels, restaurants and tourism businesses

We translate the documents your guests actually read.

• Websites and booking engines: room descriptions, facilities and policies.
• Menus, wine lists, in-room dining cards and specials boards, with allergen wording handled to FSAI expectations.
• OTA extranet listings and guest-facing platform content, kept consistent with your own translations.
• Tour and itinerary content, package contracts and standard information forms under the Package Travel Directive.
• In-room directories, welcome packs, bilingual signage and destination marketing copy.

Certified translation covers registration paperwork and legal documents. See certified translation.

Compliance obligations: allergens, package travel, registration

FIC Reg 1169/2011 Art 44 requires written allergen information for non-prepacked food, in English or in Irish and English, where guests can see it before sale. The duty covers in-room dining menus, wine lists, specials boards and distance selling.

The Package Travel Directive 2015/2302 requires contracts in plain and intelligible language, legible if written. We translate package contracts and standard information forms to that standard.

The Tourist Traffic Acts require annual registration for hotels, guesthouses, hostels, caravan and camping parks and self-catering units, and the registration cycle closes in October. The Short Term Letting and Tourism Bill 2025 and EU STR Regulation 2024/1028 introduce a short-term letting register. We plan translation capacity around the season and the October cycle.

How we work with hospitality teams

A dedicated project manager owns your account. Turnaround tiers are standard, express and urgent, with same-day express for menu updates. We plan capacity around seasonal peaks and the October registration cycle.

Translation memory and a termbase keep dish names, room types and policy terms consistent across your website, OTA listings, app and print. We deliver a consistency report with each project.

Our QA step compares our translations with platform auto-translations and flags divergence, so guests never see conflicting information.

NDAs are standard on request. Transfer is secure, and we never store data beyond the job. See data protection.

Why Irish hospitality businesses choose us

Our process is certified to ISO 9001, ISO 17100 and ISO 18587, and we have held these certifications since 2021. ISO 17100 is the norm the Irish market cites for translation quality. A qualified linguist signs off on every translation. See how we work for the full process.

We produce bilingual Irish/English menus and signage, with QA against known Official Languages Act signage pitfalls. DMOs, local authorities and tourism towns share the same bilingual duties. The Irish government translation practice covers that work.

Our team knows the Irish season calendar and the registration cycle. A mistranslated menu or a machine-made German page costs direct bookings, so we treat launch dates and allergen wording as part of the same job.