E-commerce Translation for Shopify, Amazon & EU Stores

E-commerce translation for European storefronts

78% of EU internet users bought online in 2025. Shoppers expect to buy in their own language.

• Selling across Europe means product copy, listings and policies in each market's language. That starts from day one of a storefront launch.
• One Amazon account spans ten EU stores, including Amazon.ie. TikTok Shop went live in Ireland in December 2024.
• Book a consultation with a team that specialises in e-commerce translation. No obligation.

Why storefront translation fails without ecommerce know-how

Marketplace limits are hard rules.

• A translated title that overruns Amazon's limits gets truncated or suppressed. Clothing sellers have seen suppression at 85 characters against the 80-character limit.
• German text runs about 30% longer than English. That breaks layouts, labels, packaging artwork and email templates.
• Multilingual SEO is mechanical. hreflang clusters and x-default fallbacks must be exact.
• Poor product content kills conversion. 45% of shoppers abandoned a purchase for poor product images. 42% abandoned for incomplete or poorly written product information.
• GPSR safety language is a legal obligation. Regulation (EU) 2023/988 has applied to online products since 13 December 2024. Safety instructions must be in a language easily understood by consumers in the Member State of sale.

What we translate for ecommerce and retail

Ecommerce translation covers the full storefront content set.

• Product data: PDP copy, attributes and spec values, size and fit guides, care instructions and taxonomy names.
• Listings: Amazon EU titles, bullets and search terms per store. Etsy titles, descriptions and tags. TikTok Shop listings and live-shopping scripts.
• Marketing: seasonal campaigns for Black Friday, Christmas and summer sales; email flows, social ads and landing pages.
• Customer content: reviews and seller responses, help centre, FAQs, chatbot flows, returns and shipping instructions.
• Legal and compliance: terms and conditions, returns and refunds policies, GDPR/privacy policies and safety warnings. Labels, packaging copy, manuals and assembly instructions are covered too. Contract language follows the rules in legal translation.
• Where authorities require certified versions of supplier documents, customs declarations or declarations of conformity, certified translation covers that route.

Translation built for your stack

We translate at the level your stack works in: PIM locales, storefront platforms and marketplace feeds.

PIM-native workflows. Locale-aware translation for PIM platforms such as Akeneo and Salsify. Terminology memory is maintained per brand and locale.

Storefront fluency. Shopify Markets with localised checkout, currency, taxes and sizing conventions.

Field-level QA. Every field is checked against Amazon's published limits before it ships. Titles run to 200 characters (80 recommended, 80 for clothing and shoes). Bullets are capped at 5, descriptions at 2,000 characters and search terms at 250 bytes.

Layout adaptation. DTP and reflow cover print, packaging and email where text expands in translation.

A certified process built for ecommerce

The process is certified to ISO 9001, ISO 17100 and ISO 18587 since 2021. ISO 17100 is the norm the Irish market itself cites.

Certification. ISO 17100 governs the translation process. ISO 18587 governs machine-translation post-editing.

Linguists with ecommerce experience. Linguists transcreate product copy for the native market. Tone is set by native-market writers.

Compliance-aware review. Safety information, warnings and instructions are checked against GPSR and CRD language duties.

Confidentiality. We sign NDAs and transfer files securely.

Process and timelines around your calendar

The timeline is anchored to your launch calendar.

Bulk and hero volume. MT plus post-editing handles bulk catalogue volume. Hero and compliance-critical content gets human review.

Human sign-off. Every project runs six eyes at minimum: in-house preparation, translation or post-editing, then in-house proofreading. A qualified linguist signs off at every stage.

Handoffs. A dedicated project manager owns every handoff. Capacity is planned around Black Friday and Christmas peaks.

Files. Export/import and XLIFF workflows keep PIM exports and storefront feeds moving. Connector depth is confirmed per project. See how we handle files and how we work.