Software Localisation for Every Release
Software localisation that ships with every release
We run software localisation programmes for SaaS, mobile and web apps. UI strings, help systems and documentation ship with every release. Store listings follow in the same cycle, so market entry is never gated by language.
For the localisation manager, launch readiness across languages is the measured outcome, and a missed launch window is the outcome to avoid. We cover the user interface, on-screen text, date and currency formats, legal compliance, payment methods and overall UX.
Book a consultation with a software-domain team. No obligation.
Why software teams stall on localisation
Translation must keep pace with one-to-two-week sprints. A backlog of untranslated strings forces a choice between delaying the release and shipping a half-translated UI.
Strings carry constraints that documents do not. Placeholders and variables must survive translation intact, or the UI breaks at runtime. Plural rules run from two forms in English to six or more in some languages. App Store subtitles are capped at 30 characters, and promotional text at 170.
Localised builds need three QA layers: linguistic, visual and functional. German and French text typically runs 20 to 40 per cent longer than English, which breaks buttons and layouts. The EAA (Directive 2019/882) accessibility requirements apply to in-scope e-commerce digital interfaces from 28 June 2025, and the same deadline applies to ecommerce translation.
GDPR exposure is real, because NMT engines and translation memories store text full of personal data.
A localisation workflow that lives inside your TMS
Continuous localisation runs inside your TMS. We produce in Wordbee and exchange work as XLIFF and JSON round-trips, so deliverables land in the platform you already run instead of arriving as email attachments.
Short strings are ambiguous without context, so in-context review uses per-client glossaries and translation memories. Terminology stays consistent across UI, docs and marketing.
TMS-agnostic delivery covers .strings, strings.xml, .resx, .po, ICU message formats and stringsdict plural data.
What we localise
One programme covers everything a release touches:
- UI string resources and in-app content: onboarding flows, empty states, error and toast messages, push notifications, transactional emails.
- Storefronts: App Store and Play Store listings within platform character limits, localised screenshots and previews, ASO-aware keywords.
- Marketing and growth: website and CMS content, lifecycle email, social and ad creatives.
- Documentation: help centre and knowledge base articles, developer docs and release notes.
- Legal text: terms of use, privacy policies, EULAs and data-processing agreements.
Documentation and developer docs are translated alongside each release. Fintech products add market-specific onboarding, terms of use and marketing. See financial translation for that work. UI strings, store listings and LQA follow the same rules across sectors. See media and games translation.
Proof: a certified, ISO-aligned localisation process
Our process is certified to ISO 9001, ISO 17100 and ISO 18587. We have held these certifications since 2021. ISO 17100 is the standard the industry cites. ISO 18587 governs full post-editing of machine output.
A qualified linguist signs off on every translation. Each project runs with in-house preparation, translation or post-editing, and in-house proofreading. Software-domain linguists handle the work, and per-client glossaries and translation memories are maintained per account.
Store-metadata fluency is built in. App Store subtitles fit 30 characters, promotional text fits 170, and Play Console metadata stays within Google's limits.
Delivery is TMS-agnostic. XLIFF, TMX, JSON and DOCX round-trips move work in and out of the platform you already run. Our production environment is Wordbee, and we exchange clean, tag-protected files. See how we work for the full process.
Process and timelines around your release calendar
Batch, agile and continuous models have different turnaround and risk profiles. We work to whichever your release calendar needs. Priority lanes cover launch windows and app-store submissions.
A dedicated project manager owns your rollout with defined handoffs, and NDA-first engagement protects unreleased product content.
Frequently asked questions
Can you keep up with our two-week sprint cycle?
Yes. Continuous localisation runs inside your TMS with XLIFF/JSON round-trips, so strings ship with the release and no backlog builds.
Which file formats do you accept?
We accept XLIFF, JSON, .strings, strings.xml, .resx, .po and ICU message formats. Delivery is TMS-agnostic, so files land in your platform. See how we handle files for software strings and localisation files.
Do you use machine translation?
Only where it is safe. When human-level quality is required, a qualified linguist post-edits the output in full, following ISO 18587, which governs full post-editing of machine output.
How do you keep terminology consistent across UI, docs and marketing?
Per-client glossaries and translation memories are shared across every content stream, and in-context review resolves the ambiguity of short strings.
How do you protect confidential or unreleased product content?
We sign an NDA by default from the first conversation, and confidentiality terms are agreed before work starts. We never disclose client names.
Can you translate our App Store and Play Store listings within the character limits?
Yes. App Store subtitles fit 30 characters and promotional text fits 170. Play Console metadata stays within Google's limits. Keywords are ASO-aware, and screenshots and previews are localised.
Talk to a software localisation team
Talk to a Dublin-based team that speaks XLIFF, Git, release parity and ASO. Request a quote or book a consultation. No obligation.
Confidentiality is the default, and NDA-first engagement applies from the first call. We work with clients across the EU and the UK. See data protection.